Privacy Policy

The Baker's Art is the data controller responsible for your personal data.

Contact: info@thebakersart.co.uk
Address: 1B Creekside, Aston Heights, London SE8 4SA

We may collect and process the following personal data:

2.1 Data you provide directly

• Name and job title
• Business name and address
• Email address and phone number
• Order history and preferences
• Messages sent via our contact form
• Newsletter subscription email address

2.2 Data collected automatically when you visit our website

• IP address
• Browser type and version
• Pages visited and time spent on each page
• Referring website
• Device type (desktop, mobile, tablet)

We use your personal data for the following purposes:

• To process and manage your wholesale orders
• To communicate with you about your orders, deliveries, and account
• To send you wholesale pricing updates and product information (with your consent)
• To send you our newsletter if you have subscribed
• To respond to enquiries submitted via our contact form
• To improve our website and services
• To comply with our legal and regulatory obligations

We process your personal data on the following legal bases:

• Contract: To fulfil our wholesale agreement with you and process orders.
• Legitimate interests: To manage our business, improve our services, and communicate with you about relevant updates.
• Consent: For newsletter subscriptions and marketing communications. You may withdraw consent at any time.
• Legal obligation: Where we are required to process data to comply with the law.

We do not sell your personal data. We may share your data with:

• Delivery partners: To arrange and fulfil your deliveries.
• Payment processors: To process invoices and payments securely.
• Email service providers: To send transactional and marketing emails (e.g. Resend).
• IT and website service providers: For website hosting and maintenance.
• Professional advisors: Such as accountants or legal advisors where necessary.

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies: Required for the website to function correctly.
• Analytics cookies: To understand how visitors use our website (e.g. Google Analytics).
• Preference cookies: To remember your settings and preferences.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies as described in this policy.

We retain your personal data only for as long as necessary:

• Wholesale account data: Retained for the duration of your account and 6 years after closure (for tax and legal purposes).
• Contact form enquiries: Retained for 12 months.
• Newsletter subscriptions: Until you unsubscribe.
• Website analytics: Aggregated data retained for 26 months.

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. These include:

• Secure HTTPS encryption on our website
• Password-protected systems and accounts
• Limited access to personal data on a need-to-know basis
• Regular security reviews

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Ask us to correct inaccurate or incomplete data.
• Right to erasure: Request deletion of your data where there is no legal basis for us to retain it.
• Right to restriction: Ask us to restrict processing of your data in certain circumstances.
• Right to data portability: Receive your data in a structured, commonly used format.
• Right to object: Object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at hello@thebakersart.co.uk. We will respond within 30 days.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. We will notify you of significant changes by email (for wholesale customers) or by posting a notice on our website. The updated policy will show the revised date at the top.

If you have concerns about how we handle your personal data, please contact us first at:

Email: hello@thebakersart.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

The Baker's Art
Email: info@thebakersart.co.uk
Address: 1B Creekside, Aston Heights, London SE8 4SA
Website: thebakersart.co.uk